Materializing the Idea
This is the first step and also the most important. This step is more inclined towards your business goal. Before developing a website, it’s important to know what you want to sell before you market and sell it.
This step is called the most important because the e-commerce website you are going to develop is going to be customized according to this product that you are going to decide.
The product or service shall be well-thought and well researched. It’s important to comprehend the market and identify the target audience before you finalize the product or service. The website you are going to build is going to revolve around this product or service. Everything from initial design to front end to back end is going to be done, keeping the target audience in mind.
Materializing the idea also includes coming up with an appropriate yet attractive name and also the logo, branding colors and theme for the website has to be decided as a part of this step.
Identifying the Model
Setting up an e-commerce development is basically putting up a business on the world wide web. But before you start building your website, you should determine your business model. There are various kinds of business models available out there but the most popular ones are the B2B and B2C model.
Business to Business model, also known as the B2B model refers to the scenario when businesses sell to other businesses or retailers. Businesses following this model manufactures products or renders service that is used in the intermediate steps of the production.
The other model we talked about is the Business to consumer model, also known as the B2C model. Companies following this model are engaged in producing products and rendering services that are utilized by the end-user itself.
It’s important to identify the model first and then build the website simply because the website you are going to build should be according to the model. A B2C website should be more attractive, user friendly as it targets a larger audience. A B2B website on the other hand should be more professional as it is meant to target important decision makers from a particular Industry.
Designing the interface
Now that we are done with conceptualising our idea of the e-commerce website, let’s get to the real business! Now we have to give our website a layout. After we are done with the conceptualisation, the next step is to implement the UX/UI design. Coming up with a UX/UI design is basically one of the first few steps in the process of web development. UX/UI design are an essential part of the web design. Earlier we had curated a blog which explained the difference between web design and web development, you can have a look at that blog here.
UI and UX design are all about creating easy and efficient user interface and user experience of any website or web application. These steps are responsible for setting up elements, deciding their position and creating a layout of every web page of the website.
Designing the interface is very important because it is the first thing that a user subconsciously interacts with. The interface has to be easy so that the user doesn’t have to put too much mind and invest too time in figuring out how to perform the basic functionalities of the website or the web application. It is especially important for an e-commerce website to have an easy interface and smooth user experience. As designers we would want the user to concentrate on picking up his/her favourite products rather than figuring out how to surf the website.
Front End Development
Till this step, we are done with the designing with the website, we know where the elements would be put, how they would be arranged and the general layout of the website.
It is important to have a well defined front end so that the user is easily attracted. In this step we would ready the structure of the website in which all the elements would be put in their correct position and a layout would be prepared. The positions of item displayed, shopping cart, company logo and every other element of the website would be set on their correct place.
Back End Development
Before this step we have finalised the visual design of the e-commerce website. Now we have to implement the backend of the e-commerce website. The front end development make sures that the products are on the right place under appropriate categories. Now we have to make sure that the website is functional i.e. the user should be able to add or remove products in its cart, maintain its profile, make purchases and perform other such tasks.
Back end is the most important process in ecommerce website development. An ecommerce website without proper back end is a complete failure because it would not let the user perform any intended functionality.
Register for Domain Name
Now that we are done with the technical creation of our ecommerce website as we have curated the front end and the back end. We hope that, by now the website looks pretty and as a user you would find it smooth to surf your ecommerce website.
The next step would be to showcase the ecommerce website to the world! You have to register a domain name for your ecommerce website. Registering for a domain name is one of the most important steps in ecommerce website development process. The domain name of your e commerce website should be unique and should contain all necessary keywords.
An ecommerce website is ready and the domain name is also registered. But before the website goes public, we have to make sure that the user is able to make a purchase successfully. In order to determine efficient purchasing, a strong payment gateway has to be built.
In the age of online technology, online payments have become a usual thing. An ecommerce website should be added with features that let the users make payments through different sources.
Integrating a payment gateway in the ecommerce website is an important process in ecommerce website development.
The payment gateway should comply with all relevant documentations and legal frameworks.
In this age of technological advancements, cyber security has also become a major concern. Security is a bigger issue when you are developing an ecommerce website as you have to make sure that the user is able to perform all functionalities securely.
Ecommerce website should be equipped with enough security to deal with all the inbound traffic. There should be security at each level of the website. Apart from all the security from the developer’s end, the users should also be made aware of all aspects of online security.
Now that you are prepared with a fully functional website with all necessary features, the next step is evident. We would now advertise the website as much as possible so that the ecommerce website reaches a wide range of audience. The ecommerce website should be advertised on various social media handles and through different ways keeping the targeted audience in mind. Advertising is an important ecommerce website development step as it really keeps the business going and takes all the hard work across a wide audience.
SEO strategy also known as search engine optimization is the most essential thing when it comes to reach on the internet. The content of the ecommerce website should be efficient and planned in such a way that it is SEO appropriate. The main aim behind SEO is that the ecommerce website reaches a larger audience.
With this we come to an end of our steps to ecommerce web development. We hope that you have got a fair idea of how you can develop an e commerce website on your own. If you have any doubts hovering around your mind, you can always reach out to us!
If you really want to become a ecommerce website developer and indulge with some of the biggest companies that are developing ecommerce portals then you should undergo professional training. The world of ecommerce web development is competitive and if you want to secure a job in your dream company then professional technical training is a must.
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