10 Website Development Pricing Strategies for Freelancers

January 12,2021 - 5 min read
10 Website Development Pricing Strategies for Freelancers

Congratulations on starting your career as a freelance web developer. We hope you get some amazing projects in your journey ahead. However, there is one issue that might baffle you and that is Pricing. Freelance web developers often face the issue of pricing. It is important to create your pricing plans because it makes a huge difference in how your freelance business is viewed by your customers.

The price tag you put to your project is often the determinant factor for your gig along with deciding the profit or loss incurred while working on projects. Thus, it is important for freelancers to learn about the different pricing strategies because there are some common mistakes which web developers should ignore while choosing their price strategies. These mistakes include that developers think that the price they set can never be changed or spend a lot of time finding the “perfect price” that would make the customers happy or searching for a price range that all the customers would agree upon.

In this blog, we explore the different ways to charge your clients. Often, freelancers choose the wrong way which lead to unwanted conflicts between web developers and clients. As a freelancer, you need to understand your work and not undervalue it. Especially, if you are a beginner, don’t be afraid of not finding any clients. However, you might rely on negotiation instead of sticking with your own rates.

The world of freelance is complex and it can be difficult to find the right price of your projects. When it comes to web development, the problem is all the more difficult because of the immense competitions and variety of options available. A motto that can help freelance web developers is choosing quality over quantity. In this blog, we present to you 10 basic pricing strategies that you might want to follow the next time you choose a web development project.

  1. Saving Time

    When you talk to your clients about finalising the price, you should emphasize the fact that you would save a lot of client’s time. Make your clients realise the importance of time and when they get carried away with a low price, you should remind them why they chose you and boast your skills and experience. Clients should hire someone for a task who does the task in a timely and efficient manner.

  2. Let Quality Speak

    As a freelance web developer, you should focus on producing high quality work experience and hence demand an equally competitive prize. If you have qualitive work experience, it is easy to justify a higher price range. Make sure you don’t reduce your quality or price in order to grab a project.

  3. Explain Your Price

    When a client approaches you and asks you about your price, don’t just give a vague estimate, instead, try to present the client with a price range and specify that the service you would provide be worth the price. You can do this by offering details about how you would undertake the project and what final product be getting at the end for their money. If there is a minor disagreement with the initial price, you can always present them with a tailored price without compromising on the limits set bey you.

    You should create a tiered pricing strategy before you get into a conversation with any client. It would provide different forms of the basic service at different prices. This strategy will allow you to take benefits of clients with good projects but multi-price mindset. It’s always an advantage to explain the price to your clients rather than just quoting a random figure.

  4. Research, Research and Research

    When deciding upon your pricing strategy, it’s not a good thing to guess as the price range you decide may sometimes be very less or much higher compared to what other freelancers are charging for the same type and amount of web development work. Also, it can be a very unpleasant situation if you get rejected from a project only because your price wasn’t competitive enough. In other cases, you might also end up feeling bad because you might later find out that you should have charged much more.

    Hence, you should thoroughly research the freelancer market of web developers and have a knowledge of the average price range for the web development services before quoting your prices.

  5. Analyse the Project

    When you get a project, it’s a good habit to analyse it and gauge the time, effort and resources it will require for you to complete the project successfully. It is important for you to understand and calculate the mental investment you would have to make along with other resources involved in order to determine the right price or whether you want to undertake the project or not. Hence, make sure you study the project and even the client properly before quoting a price.

  6. Value Yourself

    It is very common for freelance web developers to get client who tries to sneak in extra tasks and hence end up arguing about petty things of the agreement. We have talked a lot about analysing the project, however, it’s equally important to evaluate how valuable to get to know the client and whether or not, the client is ready to reward you according to the services you deliver.

    When you are dissatisfied with either the monetary compensation or the client, it is better to drop the project than to do it half- heartedly. Never forget to value yourself and yourself and don’t end up being underpaid or don’t get in an unpleasant situation just to get a particular client. Do not end up wasting time on a client or a project that has a high possibility of being dissolved in the future, instead explore more projects that suits your interest and price quotes and strengthen your work experience.

  7. Payment Models

    When it comes to freelancing, there are broadly two payment models. You either get paid by the hour or a price is fixed for each and every project. You don’t have to stick to one model for every project you undertake, rather, you can choose different pricing strategies for each and every work you get that involves developing a website.

    When you choose to get paid by the hour, you keep a record of the time spent and bill your clients accordingly. In this model, you get paid for how much time you are spending on a specific project and also for the extra time you put in.

    On the other hand, the second model allows you to bill your client when the website or web application is completed. The model of fixed or static pricing involves more paperwork as the client usually asks for the documents.

    As mentioned above, there is no rule that compels you to choose or stick to any one type of payment model. It’s best to analyse the particular situation and find out what works the best for you, your client and the project. Experience also plays a great role in understanding payment models and choosing one that best suits a particular situation. Hence, the best tip to succeed in the world of freelancing, in terms of qualitive experience and right pricing strategies, is to gain as much experience as you can. Once you start working you start learning and getting better at it.

  8. Be Confident

    If you are a beginner in the world of freelance web developer, it’s understandable to set the price of your services below market price in order to attract clients and get projects. However, once you’ve gained some experience, don’t continue to stick to low prices. It’s time you get confident of your abilities and the quality of your projects. Set your prices according to the various pricing strategies discussed above.

    If the client is mature enough to understand that your portfolio is strong enough, he would not mind spending a few extra bucks, they might even come up with good recommendations if they are happy with your work.

  9. Research, Don’t Compare

    We mentioned the importance of research in the world of freelance web development, however, keep in mind that no two freelancers are the same. Some of them might work extra for a lower price range only to strengthen their portfolio or gain work experience. Also, it’s a big NO, when it comes to ask or even suggest your clients or the potential ones to compare your quoted prices to those of others.

  10. Change is the Only Constant

    Change is the best strategy to adapt in this competitive world of technology and especially when it comes to a dynamic industry like that of freelance web development. You should adapt to the ecosystem as much as possible and change prices according to market trends. Other than changing prices, you should also keep in mind the amount of qualitive work you put into a project and you would be easily able to keep old clients as well as attract new ones


When it comes to freelance web developer, pricing your projects is not an easy task. You have to keep your clients happy and satisfied with both your projects as well as pricing and that’s not an easy task.

Hence, we thought of compiling this guide for you to help you with the pricing. The main takeaway for you from this blog should be to focus on is setting some guidelines, so that the projects you undertake gives good return. Always remember to be not afraid to stand up for your skills and qualitative experience and never underestimate yourself.

This blog was a compilation of ten basic pricing principles for your freelancers who take up web development projects. Also, we would like to hear about your experiences and how you set your pricing techniques and build a community where each one of us contribute positively.

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