Every website is either selling a product or a service. Whatever the case might be, the developer aims to maximise the website’s reach. There are a lot of tips and tricks to achieve the same, however, a lot of times in spite of all efforts, things don’t work out as planned. Sometimes, people visit your website but don’t end up doing what they are supposed to do or don’t come back as much as you want them to.
The reason behind the failure could be the fact that your website didn’t create much of an impact in the minds of your customers. One way of overcoming this obstacle that is restricting your reach is to put consistent effort into improving the user experience of your website.
User Experience is all about a deep understanding of users. It is a study of what users need, what they value, their abilities, and also their limitations along with the business goals and objectives of the group managing the website or the organisation. User experience is basically a systematic analysis of making the experience of the visitors meaningful and valuable.
If you have a website with good user experience, the user visited your website, scrolled through the different webpages, understood what the website is all about and finally achieved what they intend to.
The factors that influence user experience of a website are value, usability, usefulness, desirableness, accessibility and credibility. Your website should be easy to use, satisfy users’ requirements, be easily navigated and should also strike an emotional chord with the user along with building trust and belief of the user in the brand, identity, content of your website.
Hence, it is very important to improve the User Experience of a website. In this blog, we share 5 ways to Improve User Experience on we bsites. Let’s get started!
Taking Care of Visual and Typographic Hierarchies
The text in the content of your website should be easily readable and also distinguishable from one another. One should take care of the different text formats available like the main title (H1), headings and various sub- headings like (H2, H3 etc.), Paragraph and body text along with images.
Now that we have discussed typographic hierarchy, let’s talk about visual hierarchy. There are more than a few couple of ways to set visual hierarchy. The different ways are Size, Weight, Colour, Position, Type Contrast etc. One important way is to make the text bolder, darker or larger. The rule is to decrease the prominence of the text as its importance diminishes. It is always better to have some level of variation in your website.
Make It User-Friendly
The entire format of your website should be user-friendly way, some ways of achieving it is to use an appropriate font for better readability. One can use sans- serif fonts, for example, Arial, Helvetica, etc. as they are easier to read on digital screens compared to other serif fonts. One should also use relevant images and plenty of headings.
You should keep good headings as they help in breaking the text and making it look better organised as the truth is that most people don’t read the main content.
The paragraphs of your website should also be kept short as they are easier to read and comprehend. You should break big and bulky paragraphs into smaller paragraphs consisting of not more than two or three statements. You can also use bulleted lists to break large blocks of text into a format that is easy- to- read and helps the key information to stand out. One can use a numbered list or a bulleted list and highlight key terms in accordance with the type of content.
Using appropriate headings, good fonts, paragraph, lists along with highlighting key terms makes it easier for users to scan through the website. Remember, a good UX adds effectiveness and credibility to your website.
Too much of Everything is Unattractive
There are a lot of tips that you would find on the internet and everywhere, however, if you implement all of them then your website might look like it is begging for attention. Websites with a lot of animations, unnecessary colours, too much clutter, disorganized content and more than a few popups.
The straight thing is that a poorly designed website is not liked by anybody. The sad part is that many websites easily fall in that category of too much content.
Websites should be aesthetically pleasing to look at. A cluttered website is a business problem as users would easily turn away from them and could cost the developer a lot of opportunities. Your website should speak volumes about your product. If the product is awesome, then your website design should be able to match its greatness.
One effective way is to use enough white space and divide the page into clearly defined sections. This makes it easier to scan and focus on the content of the website. Once you are clear with the aim of your website, you can be as creative as you can by applying different background colours, relevant images and other graphic elements to define the different sections of the website.
However, when applying creativity, make sure that you organize your content in a logical manner and in a chronological order. Also, divide the big blocks of content into separate sections as they are easier to grasp. We Have mentioned above, that the use white space, breaking up the page into clearly defined sections and restricting the unnecessary popups and animations is the best way to improve the user experience of the website. A simple and clean design without any annoying popups and a clean interface always wins.
Making Navigation Easier
Do not expect your users to spend a good amount of time on your website, even if they are not in a hurry, there are a of things to do other than surfing your website. Hence, if the goal of your website is met when a user takes action by clicking on a link or button, then make sure it is easily noticeable.
CSS makes it possible for the buttons and links to have a consistent style for all browsers and devices. When designing, make sure the button or the text or any other section you use looks like a link and the user is prompted to click. Generally, a link is underlined and is of a different colour than the rest of the text. which changes on hover, focus and visited. Make sure that the colours are set different for all of these different actions. Navigation buttons are easily identified when they have a shadow or a different background colour and changes on hover and click.
Also, your visitors should not get lost when browsing your website. The navigation of the website should always be easy to use. It should let users know where they are and how they can get somewhere else.
A website can have a main navigation that is usually placed at the top right of the page. It generally includes the most important links to the webpages like home, about, contact and login or signup pages.
Include the links to pages that can further help reach the goals and clear details like the products, services or resource pages. Also, it is a good practice when the logo links to the home page. Other than that, your website must have the necessary contact information, social media links, and links to relevant legal pages. Other than that, the link or button that takes you back to the top of the website is also recommended. The website should also be responsive, meaning that its design should be suited for mobile navigation. One should make sure that the website looks great on all screen sizes because responsive design improves the user experience and hence helps solve many problems.
Optimize website performance.
We have talked a lot about the design and content of the website. However, apart from the visual appearance of the website, the development and maintenance of a website are equally significant. Hence, the website should have a good Search engine optimization which helps you reaching your conversion goals. If the website is well-optimized, it simply means more money. Website speed is very important because you lose people with each extra second it takes to load your website. You can optimize your images and get rid of the unnecessary assets or features that slow down the speed of the website.
This was our compilation of 5 Ways to Improve User Experience on Websites. These were just the basics tips and tricks to improve user experience of websites. If you want your website to perform consistently well, you need to start optimizing your website, improve its user experience, keep testing and see what works the best for you and your users. We hope the compilation helps you upgrade your website and do better at your business. Also, if you have any more suggestions or recommendations to improve the user experience of the website, we would love to hear from you and build a community of enthusiastic technocrats.
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