6 Tips on How to Increase Your Website Speed

February 3,2021 - 7 min read
6 tips on how to increase your website speed

The most important factor that indicates the website's performance is its page speed. Page speed is basically how quickly your content gets loaded when someone visits a specific page on your website and on the other hand, website speed represents the loading time of a website.

Some of the factors that influence website speed are the media contained on the website, themes and plugins are installed on the website, the coding and server-side scripts of a website. A good website speed is very important as users dislike slow-loading pages and are likely to make an exit. If you want to increase user engagement, it's essential that your website loads quickly and seamlessly. A website with a good loading speed enhances the user experience (UX) as well as boosts the search engine rankings.

The speed of a website also influences consumers' perception of the brand that the website represents. A website with a bad loading speed makes it look unprofessional and unreliable. Hence, it is necessary to focus on optimizing speed of the website in order to create a strong impression on the users.

In this blog, we will figure out some ways to increase our website speed, however, before doing that we need to first gauge your website’s current performance. The various tools available to test and measure websites speed like Google PageSpeed Insights, Pingdom Website Speed Test, GTmetrix including others. It is very easy to use all these tools zto analyse the website speed and presents you with a score separate for desktop and mobile versions of the website.

Once you know the website speed, you have a solid starting point for taking actions to improve website loading speeds. In this blog, we have compiled 6 Tips on How to Increase Your Website Speed and improve your website’s user engagement. Let’s get started!

  1. Compressed and Optimized Media.

    Media of the website including images and video are an important part of your website as they enhance the appearance of your web pages and increase the quality of content. However, media of large size decreases website speed. Hence, one way to increase the loading speed of a webpage and in turn increase that of a website is to compress and optimize the images contained in the website. In order to compress media size, one can change file formats, enable lazy loading, and compress images through lossy or lossless compression.

    When media is compressed, the ‘weight’ of the website is reduced and hence website is loaded quickly. There are a lot of plugins available that optimize images by automatically resizing and compressing images without affecting their quality. One such plugin is WP Smush. Apart from plugins, there are certain websites as well as web applications also that can be used for resizing images. For example, tinypng.com can be used if you don’t use WordPress for your website. Hence, it is essential to have optimized images in your website in order to improve its performance.

  2. Reduce your redirects.

    Another factor that adversely affects the loading time of a website is redirects because every time a web page redirects somewhere else, the HTTP request and response process takes longer. Hence, if you have unnecessary redirects on your website apart from the useful ones, it is best to eliminate them as they will lower the loading page.

    If you are working with WordPress, there are some tips you can keep in mind to reduce redirects, for example, one can avoid creating unnecessary redirects when building internal links and menus and ensuring that the Top-Level Domain (TLD) resolves with only one redirection.

    There are also many tools that can help you identify redirects that are incorrectly set up on a website. These tools uncover duplicate redirects and identify all redirects and where they lead to so that it is easier for you to identify unnecessary redirects and then delete them from your website.

  3. Caching

    Caching is an effective way to increase the speed of a website. Caching is the name given to a process where copies of the website's files is stored which minimizes the server’s work needed for the server to generate and serve a web page to a visitor's browser.

    There are several ways by which the webpages can be cached. One of the ways is to do it to cache webpages at a server level which will be handled by your host. There are plugins tool available for caching also. One such is the WordPress plugin that goes by the name W3 Total Cache. This tool can be easily used to enable caching.

  4. W3 Total Cache is a free WordPress plugin, on the other hand WP Rocket is a powerful premium caching plugin with a variety pricing plans also for WordPress site. WP Rocket employs page caching and cache pre-loading in order to to increase the speed of your webpage so that users can enjoy lightning-fast loading times.

    One form of caching is Browser Caching which can be used to improve the loading speed of webpages. If the browser caching is enabled, the browser stores almost all the information like stylesheets, images and JavaScript files. Browser caching helps reducing the speed of web pages as it does not have to reload the entire page again every time a user visits it.

  5. CSS and JavaScript Files.

    CSS and JavaScript files forms a major part of your website code. Scripts written in these languages either load synchronously or asynchronously. When a script is loaded synchronously, it means that the files are loaded one at a time. The order in which they load is the same as they appear on the web page. In synchronous loading, the browser stops loading other elements on the page when it encounters a script and focuses on fully loading that script first.

    On the other hand, in asynchronous loading, multiple files are loaded at the same time. Asynchronous loading improves the webpage's performance and hence increase the website’s speed.

    Hence, if you want to increase your website speed, asynchronous loading is the best manner, also, if your website is hosted on WordPress, a combination of the Autoptimize and Async JavaScript plugins can be used.

  6. Optimizing CSS, JavaScript, and HTML

    Websites are entirely made up of CSS, Javascript and HTML. It is known that if we optimize the way the files load, the loading speed of a web page can also be increased and hence similarly, minifying CSS, JavaScript, and HTML code can also improve the website’s speed. By minifying code, we actually mean that unnecessary spaces, characters, comments, and other unneeded elements are removed. This reduces the size of the files and hence enhances the web page’s performance.

    A decreased file size also enables us to easily combine them and a cleaner code and leaner web pages enables faster loading of web pages. You can also combine through every line of code or you can easily use a free plugin. With auto optimization, it is easy to aggregate and minify your scripts and styles automatically.

  7. Eliminate unnecessary plugins

    We talked about several plugins that can be used to optimise and reduce unnecessary elements on the websites. However, too many plugins on the website can also cause unnecessarily slow down webpages and the website. Also, if you have a couple of outdated plugins on your website, they pose security threats and compatibility issues that will majorly hamper performance.

    If you want to improve a website’s performance, you should minimize the number of plugins you use on your Website by simply disabling and deleting any plugins that you don't use.

    However, it is not as easy as you think it is. You need to review the plugins first that you have installed in order to evaluate how many are necessary and how many are not. While you look at some plugins, you realize that some tools are no longer relevant in respect to your website.

    The most important thing is to identify plugins that are reducing the page speed. This can be done by first deactivating all plugins and then testing all plugins separately by turning them back, one by one. Whenever, one plugin is activated, you can use a speed testing tool and see if the loading timing of your website is affected or if it’s the same.

    You would notice that many plugins might affect your page speed by a small margin. However, if there is a sudden large change, you should find an alternative tool that is better optimized to achieve the same goal.

This was our compilation of 6 tips on how to increase your website speed. The final aim is to reduce the page loading speed in order to improve the overall performance as well as the UX and SEO of the website. In this blog, we have discussed a variety of methods that can be used to decrease the loading time of a website. One can cache web pages, use plugins to optimize images, defer loading scripts and also minify the website's files. One can also use a hosting solution to optimized the website’s performance.

It is so important to optimize your website’s performance as every second your website takes to load, the chances your visitors changing their mind drastically increases.

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